Who we are

Transcend Support is the first independent high value, multilingual contact center based in Bethlehem, Palestine.

With founding partners from Palestine, the USA and the UK, we are in a unique position to offer custom-made solutions adapted to your unique needs and target markets.

After the first year of operations, Sharakat (http://www.sharakat.ps/) – An MSME Investment and Financing Platform joined Transcend  as one of our major investors.

Our Vision

Our vision

To build on the high level of language, business and technical skills in Palestine to plant and nurture a world class business services company. To model a business that exemplifies care for customers and staff, operates with integrity and demonstrates corporate responsibility. To support peace through economic development, specifically offering jobs, hope, skill development, services exports and business links that transcends political and social divides.

Core Values

core values

We value integrity, transparency, professionalism, creativity and diversity. We are relationship led, service orientated and holistic in outlook. We value customers, staff, suppliers and other stakeholder irrespective of ethnicity, gender or faith.

Leadership Team

Russ square

Russ Sandlin - Director

A Certified Outsource/Offshore Project Manager (COOPM) with over 25 years of contact centre management experience, utilising people, processes and technologies to optimise results in North America, the Middle East, Africa, Europe and Asia.  Russ was recently the Executive Manager of the Contact Center at Gulf Bank of Kuwait, during which time  Gulf Bank emerged as the leading Contact Center in the Middle East, winning the “Best Contact Centre of the Middle East” at the Banker Middle East awards in May, 2010.   Russ is an industry expert in Offshore Outsourcing (BPO, KPO, RPO) and has run major operations in outbound sales, technical support and telephone billing, sales and service.


Abeer Hazboun - CEO

Abeer Hazboun brings 10 years of experience in economic and social development in Palestine having assumed multiple leadership positions in key organizations and initiatives; mostly in the private sector but also in the public sector. Among the positions she had led, Abeer worked as the CEO of the Palestinian IT Association (PITA), the General Manager of the Palestinian Shippers Council (PSC) and was a consultant for Alsiyadeh Development Program for Revenue & Border Management in the Palestinian Government. Before that, Abeer worked for several years as the Director of “MEET” (Middle East Education through Technology) – an MIT (Massachusetts Institute of Technology) affiliated organization- where she’s currently a member of the board of directors


Rasha Qawasmi - Director

Rasha Qawasmi is the Financial Planning Unit Manager at the Palestine Investment Fund (“PIF”). Rasha holds a bachelor degree in Accounting with a minor in business administration from Birzeit University. Rasha is a certified management accountant (CMA), has completed Level I of the CFA program, and is currently perusing an Executive International MBA in Kellogg-Recanati program.

Rasha has seven years of experience in accounting, financial reporting, financial management and planning. She is currently a committee member of the PIF employees provident fund and a board member of Tri Fitness Company.


Jerry Marshall - Chairman

A marketing professional who brings a European dimension and particular expertise in market research, customer feedback and sales development. He is a Cambridge University economics graduate and a business strategy consultant who has started several successful IT and service companies. His hands-on experience of helping grow businesses in many different sectors and markets helps Transcend offer a broader customer development perspective to clients.